Latest News

STOP APARTMENTINO Tell ABAG To Take A Hike

by Ruby Elbogen ABAG says we must have more housing.  ABAG says we must have more offices...

CBWNG -The Cupertino Business Women’s Networking Group—Highlight’s Small Business

By Ruby Elbogen CBWNG is the Cupertino Business Women’s Networking Group, and it is really needed in...

Cupertino Schools—Our City’s Sacred Cow, So To Speak—Thank Those Who Made Them Great

By Ruby Elbogen Looks like yet another Parcel Tax extension for our schools is, once again, front...

I Predict Measure F Will Be Measure Forgetabout “Normal” Housing

By Ruby Elbogen Well, Dear Readers, the one thing I came away from the (Hocus) Focus Exercise...

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STOP APARTMENTINO Tell ABAG To Take A Hike

by Ruby Elbogen

ABAG says we must have more housing.  ABAG says we must have more offices in Cupertino.  ABAG says if we have more offices, we need more residents.  ABAG says jump and Cupertino jumps.  Why?

Because our City Staff says we have to. I say NO,  we do not have to.  Other city’s have opted out of ABAG, and so should we.  We should be leaders not followers.

Of course, this means that we will not receive ABAG “goodies”—like the proverbial Dirty Old Man who gives unsuspecting kids …

December 24, 2013 | Comments Off | Read More »

More Hotel Rooms For Cupertino? YES More Office Space For Cupertino? NO

By Ruby Elbogen

The City Council, at its next meeting will bring up the subject of adding hotel rooms to our General Plan.  This is a stellar idea.  Hotel rooms pay TOT Taxes to the city, and bring business travelers and tourists to our city, and both add many dollars to that by dining here and purchasing goods and services. A win-win.

Office space, on the other hand brings the need for more housing—also according to our …

February 10, 2013 | Comments Off | Read More »

Gung Hei Fat Choy Celebrate Chinese New Year

By Ruby Elbogen

I love holidays, every holiday is worth celebrating—and that includes National Pancake Day held this year on Feb. 5th. Missed it, but will make up for this omission in our next print issue of The C Magazine coming out in April. Watch for the EATZ column.

My friend and writer above all writers, award winning Jamie Reno will write a column about a dire issue he feels needs attention from all of us, Disabled Veterans Waiting For Health Care. It’s a new year and a new look for …

February 15, 2013 | Comments Off | Read More »

CUPERTINO’S BUSTING OUT ALL OVER Do You Want To Live In A Big City?

By Ruby Elbogen

The huge add on of apartments to the sleepy neighborhood at Stevens Creek & Blaney,  where 21,000 sq. ft. of popular-but not trendy retail stores is being torn down and replaced by yet more apartments and one restaurant of around 7,000 sq. ft., is just a barometer of what to expect beginning very soon.

Apple’s new campus is attracting apartment developers (like a giant magnet) who want to be the go-to place for the thousands of employees who will pour into Cupertino every day to work …

September 26, 2012 | Comments Off | Read More »

City Hall

Dog’s In A Dog Park – Y E S!!!! It’s Not Lions & Tigers & Bears, Oh My

By Ruby Elbogen Are you flicken’ kidding me?  Are we really going to go through the whole Dog Park Dark Days...

Jan 13, 2013 | Comments Off | Read More »

Housing News

Disasters Strike When We Are Not Prepared? – Get Prepared!!!

by Ruby Elbogen Hurricane Sandy hit with great force yesterday proving that no matter how...

Oct 30, 2012 | Comments Off | Read More »