Cupertino DailyDigital Media Conference in San Francisco uses Twitter in Interesting ways, Hollywood meets Bay Area
At the recent Digital Media Conference yesterday in San Francisco, Twitter was used in an interesting way. Behind every panelist was a large screen in which the latest Twitter feeds referencing the conference with a hash tag of DMCW was referenced. As such, the speakers were held accountable for the comments they made and the audience had a silent, but interesting tool in which to participate in the conversation on stage. For example, one twitter user posted that a Tom Burke, a sponsored panelist on the Breaking Down Social Media: Opportunities & Challenges for Content Owners, Brands & Marketers, and a Partner of the law firm Davis Wright Tremaine LLP panel was just flat out wrong on his characterization of the current status of the college gossip site Juicy Campus. When Tom defended that the site was back online when asked by a panelist, a number of people at the conference commented that Tom was wrong and that the site went down more than 9 months ago. An embarrasing moment for sure, compounded by the giant Twitter feed behind the panelists. Talk about holding panelists accountable. Also, while the Disney keynote speaker Jason Davis, Vice President of the Disney.com Network spoke a number of people tweeted about great quotes they were collecting from him, and related topics such as all the Trademarks owned by Disney.
What was really interesting about this conference also was that it was Hollywood meets Nerdville all the way. Technominded bay area entrepeneurs clammored to get the attention of slick Hollywood executive types such as Curt Marvis, the President of Lionsgate Digital Media. Numerous entrepeneurs (in think cracklin’ voices, rimmed glasses, and pocket protectors) were seen outside his presentation talking to the expensive suit wearing Mr. Marvis trying to make a connection for future meetings. Overall, the event was a great success and enjoyed by attendees.
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